Social Content Manager

Freelance | Approximately 4 days per month

About Claverton

Founded in 2020, Claverton is a founder-led garden brand inspired by the enduring romance of the English garden. From Victorian-inspired cloches to garden hoses, we make beautifully crafted pieces rooted in traditional forms and enduring materials, with the belief that even the most practical objects should be beautiful.

The Role

We are looking for an exceptional content operator with strong aesthetic taste, a love of horticulture and a gift for visual storytelling.

This is primarily a social media role. You will own Claverton's content across Instagram and Facebook - planning, creation, scheduling, publication and performance analysis - while supporting our email and editorial channels where needed. From filming and editing reels to capturing workshop scenes and garden visits, you will create the candid, day-to-day content that builds a distinctive world around the brand.

Key Responsibilities

• Own and manage the social content calendar
• Create, edit and publish Instagram posts, reels and stories
• Capture candid content from the workshop, garden visits, interviews and events
• Organise and maintain a content library
• Collaborate with freelance photographers to maximise commissioned shoots
• Analyse performance and use insights to inform future content
• Uphold the brand's visual identity and tone of voice throughout
• Support newsletters, journal articles and the In Conversation With series

About You

You have exceptional visual taste and a natural instinct for storytelling. You are genuinely inspired by traditional English gardens and understand instinctively how to translate moments, places and objects into compelling content. You are equally comfortable planning a content calendar, editing a reel and ensuring ideas are followed through to publication. You understand that content is about building a world around a brand, not simply promoting products.

Skills & Experience

• Exceptional visual and aesthetic judgement
• Advanced proficiency in CapCut, Adobe Premiere Pro or equivalent
• Working knowledge of Canva, Photoshop and/or Lightroom
• Experience with Klaviyo and Meta Business Suite
• Ability to independently plan, capture, edit and publish polished content
• Strong organisational skills and confidence using performance data
• Genuine enthusiasm for traditional gardens, design and craftsmanship
• Some experience with design-led, lifestyle, heritage or garden brands
• Familiarity with AI tools (ChatGPT, Claude or similar) a plus

Contract

Freelance, initially ~4 days per month with flexible scheduling. The role combines remote work with regular travel to our Somerset workshop, gardens, shoots and events. There is scope for the role to grow as the business evolves.

To Apply

Send your CV and a short cover note to jobs@clavertoncloches.com, with portfolio examples - particularly video content you have personally filmed and edited. Creativity, taste and initiative matter far more to us than formal qualifications.